Skip to content
This is a photo of a cheeseburger and fries.

Embracing the “Burger King Approach” to Customer Satisfaction

The other day, we came across an article written by Rick McCormick, a national account development manager at Reahard & Associates, that likened R&A’s approach to customer service to Burger King’s approach to… well, burgers.

You’re probably thinking… “huh?”

You see, in 1974, McDonald’s unveiled the Big Mac: their now-iconic hamburger that consists of two beef patties, three buns (one of which is placed in between the patties), iceberg lettuce, onions, pickles, cheese, and of course, a special Big Mac sauce. With the Big Mac, McDonald’s crafted what they believed to be the perfect hamburger, a hamburger that would satisfy the greatest number of customers.

In response to McDonald’s unveiling of the Big Mac, Burger King—the Golden Arches’ closest competitor—decided to take a different approach to the art of selling hamburgers. As Rick puts it in his article, McDonald’s strove to create the perfect burger, but Burger King strove to create the perfect process: the process of satisfying each individual customer.

What if a customer doesn’t like pickles? What if another customer is lactose intolerant? What if yet another customer doesn’t need a third bun in between the patties?

These were the types of questions that the higher-ups at Burger King asked themselves when refining their approach to burger-making, and thus, these questions are what led to the King’s commitment to customizable burgers and their desire to cook burgers that satisfied each customer’s taste buds and dietary restrictions. No enjoyer of burgers is the same, after all.

What Does This Have to Do with Titan Warranty Administration?

Rick’s article, as well as Burger King’s decision to focus on the customer instead of the burger, struck a chord with us. We may not sell burgers at Titan Warranty Administration, but we do offer fully customizable extended warranties and service contracts for automobiles.

Instead of offering a one-size-fits-all approach to our warranties—in other words, what you see is what you get—we want our customers to be able to assemble their plans to their liking—in other words, what do you want from your extended warranty?

Our recently launched mobile app allows our customers to view their plans and submit claims with ease, leading to a seamless and satisfying process. The app is yet another way that we strive to provide the best possible experience for our customers.

We partner with car dealerships and agents to offer their customers our extended vehicle warranties and service contracts. These plans make for great selling points, as they can help customers who may struggle with maintaining their vehicle or paying for costly repairs down the road.

If you are interested in partnering with us and offering our fully customizable plans to your customers, please call (833) 317-3720 or email We can’t wait to speak with you!

Back To Top